MMAmania.com (UFCmania.com)

Bloody Elbow

www.cagepotato.com

Brawl Sports

Fightlinker.com » Fightlinker - MMA, UFC, and other funny fight crap

Fight Opinion

Five Ounces of Pain

MMA on Tap

Tuesday, January 30, 2007

2.3 Million People Affected with MMA Fever


UFC's live "Fight Night" earned a rating share of 1.7

PRESS RELEASE - From PWTorch.com

ONE-TWO PUNCH OF SPIKE TV'S "PROS VS. JOES" AND "UFC FIGHT NIGHT" KNOCKS OUT THE COMPETITION ON JANUARY 25

More Men 18-34 Tune Into Season Premiere of "Pros vs. Joes" Than Anything Else on Television From 10:00-11:00pm

Second Most Watched UFC Fight Night Ever With 2.3 Million Viewers

New York, NY, January 29, 2007 – Spike TV's original programming one-two combo of the season premiere of "Pros vs. Joes" (10:00-11:00pm ET/PT) and a live "UFC Fight Night" (8:00-10:00pm) on Thursday, January 25 was a knockout victory for the network. "Pros vs. Joes" drew 900,000 Men 18-34 (3.3 rating) more than anything else on television (broadcast or cable) in the timeslot. The premiere tallied a total of 2.4 million viewers, the third most watched original series premiere in network history behind "Blade" and "The Ultimate Fighter 3" last year.

"Spike TV originals bring the kind of distinctive hard-hitting action that resonates with our young male audience, as evidenced by the ratings from Thursday," said Kevin Kay, General Manager, Spike TV.

Overall, "Pros vs. Joes" drew 1.89 HH rating, with a 2.57 in M18-49, a 1.63 in P18-49, a 3.32 in M18-34, and a 3.73 in M25-34. Compared to the timeslot last year, the show was up triple digits in every key demo including +340% in HH, +498% in M18-49, +462% in P18-49, +849% in M18-34, +767% in M25-34 and +374% in average audience.

Along with Men 18-34, the telecast was #1 in its 10:00-11:00pm timeslot in all of television in M18-24 and was #2 behind NBC in M25-34 and #3 in M18-49. The telecast was easily #1 in its timeslot vs. all cable competition in all male demos.

Leading into "Pros vs. Joes" was a hard-hitting "UFC Fight Night" that featured exciting victories by two of the sports' rising stars – light heavyweight Rashad Evans and lightweight Hermes Franca. The fight card drew 2.3 million viewers, the second highest "UFC Fight Night" ever behind Tito Ortiz-Ken Shamrock III last October. As usual, the UFC fight defeated the NBA (Mavericks vs. Bulls) on TNT (1.4 million viewers) and NCAA College basketball (Duke vs. Clemson) which tallied 1.5 million viewers on Thursday night. Also by comparison, the NHL's star-studded All-Star Game the night before on Versus drew 691,000 viewers, less than a third of Spike TV's UFC fight card audience.

The telecast was #1 in its 8:00-10:00pm timeslot in cable in the key demos of M18-34, M18-49, M25-34, and M18-24.

Overall "UFC Fight Night" drew a 1.70 HH rating, with a 2.00 in M18-49, a 2.25 in M18-34, and a 2.73 in M25-34. Compared to the timeslot last year, the event was up +43% in HH, +122% in M18-49, +181% in M18-34, +190% in M25-34 and +58% in average audience.

About Pros vs Joes

"Pros vs. Joes" features regular guys competing in a variety of sports against an incredible array of sports legends. Season two features many of sports' biggest and most talked-about athletes over the last twenty years including Michael Irvin, Eric Dickerson, Wade Boggs, Jose Canseco, Darryl Strawberry, Dave Winfield, Bruce Smith, Roy Jones Jr., Andre Reed, John Starks, Vince Coleman, Kordell Stewart, Andre Rison, Tim Hardaway, Grant Fuhr, Rob Dibble, Rik Smits, Will Clark, Spud Webb, Kevin Willis, Randy Couture, Mark Jackson, Claude Lemieux, Robby Ginepri, and Cobi Jones.

"Pros vs. Joes" is produced by Mess Media and MY Entertainment. Serving as executive producers are Scott Messick, President, Mess Media; Michael Yudin, President of MY Entertainment; and Joe Townley. Sharon Levy and Tim Duffy are Executives in Charge of Production for Spike TV.

About 1/25 UFC Fight Night

Spike TV's latest edition of "UFC Fight Night" from The Hard Rock Live at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida featured four live bouts with some of the UFC's rising stars. In the main event, Rashad Evans knocked out Sean Salmon with a devastating kick that sent a message to the entire light heavyweight division that the undefeated Evans is for real. Lightweight Hermes Franca looks to be headed for a title shot after an impressive 2nd round TKO over Spencer Fisher in the co-feature. Heavyweight Heath Herring shook off some rust to win in a decision over Jake O'Brien and Ed Herman posted an impressive victory over Chris Price in the other televised fights.

Spike TV is available in 91 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc.

2 comments:

  1. Oh, heath herring won a decision did he? what fight were they watching?

    ReplyDelete
  2. Hey M, you're right.

    I saw that and couldn't believe they reported incorrectly in their own press release.

    I had to post it up.

    Welcome to MMA Fever!

    ReplyDelete

Note: Only a member of this blog may post a comment.